We didn’t set out to make salt. We set out to make a category.
The question nobody was answering.
Look around you. People who once lived on pills now read labels. They swapped refined oil for cold-pressed. White sugar for jaggery. Maida for millets. Packaged juice for fresh. Skincare, grains, beverages. An entire generation rebuilt its kitchen.
And yet in 2026, the one ingredient in every dish still comes with the same old advice. “Don’t eat too much salt.” “Salt is bad for your gut.” “Salt gives you acidity.” For people with blood pressure worries, anxiety or a tired heart, the advice is even simpler: avoid it.
We kept asking: if not salt, then what? There was no good answer.
Answer one: the oldest salt we could find.
So we started with history. Ancient Korean roasted bamboo salt is a 1300-year-old technique: salt packed into bamboo and roasted until it turns mellow and mineral-rich. We brought it to India as Indavia 3x Roasted Bamboo Salt, roasted three times and made to do one job. Replace the table salt in your kitchen.
Answer two: the one that didn’t exist.
Cooking salt was only half the question. What about the pinch you add at the end, on avocado toast, makhana, eggs, a salad? Seasoning salts existed. Healthy, functional ones did not. Nobody had built a seasoning salt where every botanical is chosen for a purpose, balanced for flavour and designed for the person using it.
So we did. Indavia Vedic Salt for women. Indavia Vital Salt for men. Functional seasoning salts, a category that was never done before.
Researched, not guessed.
Behind every Indavia salt is an expert team: food technologists, formulation specialists and researchers working to our vision. They tested ingredients, balanced flavour and checked every label line. No shortcuts, no borrowed recipes. The result is a range you can season with every day and explain to anyone who asks.
Our mission
To make everyday salt do more than season. We exist to turn the most ordinary ingredient in an Indian kitchen into its most thoughtful one, so that wellbeing quietly rides along with every meal, without lectures, without sacrifice and without a single new routine.
Our vision
A kitchen with two salts: one to cook with, one to finish with. We see an India where families pick their salt as carefully as their oil, where functional seasoning salt is a category every home knows by name, and where “More than salt” becomes the standard for everyday food.
Our values
Honest labels. Everything we put in is on the pack, with a reason.
Respect for tradition, backed by research. We learn from Ayurveda and ancient methods, and verify with food science.
Craft over volume. Small batches, careful sourcing, no shortcuts.
Bold, not loud. We say what we mean and stand behind it.
Care for the customer. Behind every order is someone trying to live better. We never forget that.