The brain and the heart behind Indavia.
Two founders, two temperaments, one unbending belief: what you eat every day should work as hard as you do.
AATISH B. KANDEKAR
Co-founder and Chief Operating Officer · “The Brain”
He sees the pattern before everyone else has found the page.
Aatish brings 10 years across manufacturing, retail analysis and global exports, plus a sharp instinct for marketing and strategy. He is the one who reads the micro-label, decodes the hidden truth behind a claim, and asks the question that makes a room go quiet. He builds systems, supply chains and the logic behind every Indavia decision.
Personality reading
The analyst. Obsessed with micro-details. If a number does not add up, he will find out why.
The self-made climber. He came from the ground up with a clear aspiration to reach the top, and the work ethic that goes with it.
The artist with a realist’s eye. Creative in vision, practical in execution. He will redesign a pack and still check the cost sheet.
The athlete. A sportsman at heart, he lives the discipline, endurance and healthy living that Indavia stands for.
The voice of logic. Calm, confident and direct. He does not need to shout to be believed.
In his words
“I don’t trust claims. I trust numbers, labels and results. Indavia was built so that anyone, even the most sceptical person, can check the work.”
RUQUAIYA KHAN
Co-founder and Chief Executive Officer · “The Heart”
She reads people better than they read themselves.
Ruquaiya comes from banking and finance, with deep expertise in sales and consumer insight. She is the one who understands why a customer hesitates, why they buy and why they come back. She leads Indavia’s vision, brand and relationships with absolute dignity and an unshakeable sense of purpose.
Personality reading
The risk-taker. She walked away from the safe path of a finance career to build a category that did not exist.
The customer whisperer. Fascinated by consumer psychology, she listens for what people feel before they can say it.
The clear voice. Bold and direct, never rude. She says what needs to be said with grace.
The one who never quits. Setbacks are simply plot twists.
The believer in healthy eating. She lives what she sells, at her own table first.
In her words
“Women have been told what to remove from their plates for years. I wanted to build something that adds. A salt that says: you deserve better, every single day.”
Why it works.
Aatish decodes. Ruquaiya connects. One asks “Is it true?” The other asks “Will it matter to her?” Every Indavia salt had to pass both questions before it got a label.
Write to us. We read every email. aatish@indavia.net · ruquaiya@indavia.net