Read the label like you mean it.

Three salts, three ingredient stories. Pick a product below and see everything inside it, why each ingredient is there and who it is for.

Bamboo Salt · Vedic Salt · Vital Salt

Ingredients are traditionally used in Ayurveda and Indian kitchens. Indavia salts are food products and make no claim to treat, cure or prevent any condition.

Indavia 3x Roasted Bamboo Salt · the cooking salt

One ingredient. One ancient method. Ancient Korean roasted bamboo salt, a 1300-year-old technique.

What’s inside

Sea salt

The starting point: clean, mineral-bearing salt with nothing added to it. For anyone who suspects plain white salt is just sodium in a white coat.

Bamboo

The vessel. The salt is packed into bamboo, sealed and roasted, and the bamboo lends the salt its character. In Korea, bamboo has long stood for purity and strength. For anyone who wants their kitchen to feel less industrial.

Fire, three times

The method. Roasting at high heat, repeated three times, concentrates the salt’s minerals and softens its bite. A single roast makes a good salt. Three makes a mellow one. For anyone tired of the harsh, one-note sting of ordinary salt.

60+ trace minerals

The result. The bamboo and sea salt contribute naturally occurring minerals that refined table salt mostly loses on the way to the shelf. For the person who reads labels and wonders what else is in there.

Naturally alkaline

Roasting changes the salt’s chemistry. Where plain white salt is neutral, Indavia’s bamboo salt leans alkaline. For the person whose stomach hears the word “acidity” a little too often.

A smoky finish

The fire leaves a gentle smoky note, the signature of the method and a flavour you won’t find in white salt. For anyone who wants their food to taste like it has a story.

Is this for you?

• You are ready to retire table salt for something that tastes like it was made on purpose.
• You have been told to “watch your salt” and want to choose a better one rather than just less of it, after speaking to your doctor.
• You cook for a family and want one salt that suits every plate, every age and every meal.

Use it for: soups, pasta water, roasted vegetables, dal, sourdough, avocado toast, poached eggs, makhana, popcorn, grilled mushrooms, steak, fish.

Label: 100% roasted bamboo salt.

Indavia Vedic Salt · Cumin & Asafo-Zing · for her

A first-of-its-kind functional seasoning salt, built with expert teams around women’s balance.

The flavour pair: Cumin & Asafo-Zing

Jeera (roasted cumin)

A digestive staple with a warm, earthy aroma, traditionally used to support the stomach’s natural rhythm. For the “my digestion is sluggish” days.

Hing (asafoetida)

The tadka secret of every Indian kitchen, traditionally used to ease gas and bloating and make heavy foods friendlier. The “zing” in Asafo-Zing. For everyone whose stomach has opinions after a big meal.

The balance blend

Shatavari

One of Ayurveda’s best-known rasayanas for women, traditionally used to support reproductive wellness and vitality through every life stage. Its name is often translated as “she who has a hundred husbands,” a nod to its legendary reputation. For the months that ask a lot of you.

Ashoka

Sanskrit for “without sorrow.” The bark has been used for centuries to support women’s monthly comfort and rhythm. For the days you plan around, then push through anyway.

Lodhra

An old companion of ashoka in traditional women’s formulations, valued for supporting balance and a healthy feminine cycle. For anyone who wishes her body came with a calendar.

Amla

India’s richest natural source of vitamin C. Supports immunity, skin glow and healthy metabolism. For the woman who wants radiance that starts on the inside.

The comfort and metabolism crew

Kala namak (black salt)

A volcanic rock salt with a smoky, sulphurous tang, long used in Indian homes for easier digestion and a lighter feel after meals. For the person who regrets the second helping before the plate is cleared.

Flaxseed

A tiny seed rich in fibre and plant omega-3. Supports regularity and a feeling of steady fullness. For those who feel “backed up” in more ways than one.

Cinnamon

Warm, sweet-spiced bark traditionally used to support healthy metabolism and a balanced response after meals. For the woman who watches her sugar numbers and her plate.

Spearmint

Cooling and refreshing. Traditionally used to soothe the stomach and freshen the senses. For the heavy, head-clouded afternoons.

The base

Himalayan pink salt

Hand-mined rock salt from ancient Himalayan beds, with naturally occurring minerals like potassium, magnesium and calcium. The clean, mineral-rich canvas for everything above. For anyone told to cut the salt who is still asking what to use instead.

Is this for you?

• Your month has a mood, and you wish someone had planned for it.
• Your digestion feels heavier than your meals deserve.
• You want something that works quietly, on a plate you were already going to eat.

Use it for: avocado toast, roasted makhana, hummus, fruit chaat, grilled paneer, poached eggs, sweet potato fries, popcorn, yogurt dips, raita, chaas, dal and sabzi.

Label: Himalayan pink salt, jeera, black salt, asafoetida, flaxseed powder, cinnamon, spearmint, shatavari, amla, lodhra, ashoka. Iodine added. Per 2 g serve: sodium 595 mg.

Indavia Vital Salt · Peppery Mint · for him

A first-of-its-kind functional seasoning salt, built with expert teams around men’s daily vitality.

The flavour pair: Peppery Mint

Black pepper (true pepper)

Its active compound, piperine, is known to help the body absorb nutrients from the foods and botanicals it travels with. The ingredient that helps every other ingredient show up.

Mint

Cool, clean and refreshing, the finish that makes the pepper feel sharp rather than heavy. For the man who wants bold, not boring.

The vitality blend

Ashwagandha

The adaptogen that built a billion-dollar wellness category. Traditionally used to help the body handle stress, steady energy and support strength. For the man whose mind is running a marathon while his body sits at a desk.

Shilajit

A mineral-rich resin from the high Himalayas, rich in fulvic acid and traditionally used for stamina and endurance. For the 4 PM version of you who needs help.

Safed musli

A classic Ayurvedic root traditionally used to support strength, stamina and overall male vitality. For the man who wants to feel like himself again.

Gokharu (Tribulus terrestris)

Traditionally used to support vitality, athletic performance and everyday drive. A favourite in sports nutrition circles. For the athlete in you, and the one you used to be.

Kaunch (Mucuna pruriens)

A legume seed traditionally used to support mood, vitality and masculine energy. For the man whose motivation needs a push.

The calm and focus crew

Holy basil (tulsi)

The sacred plant of every Indian courtyard, called an adaptogen for its calming, stress-balancing reputation. For anyone whose stress lives in his body, not just his mind.

Black cumin (kalonji / Nigella sativa)

A small black seed with a thousands-year-old reputation as a general wellness tonic, studied for its antioxidant content. For the “I want to do everything right” man.

Cinnamon

Warm, sweet-spiced bark traditionally used to support healthy metabolism and a balanced response after meals. For the man who keeps one eye on his sugar numbers.

The base

Himalayan pink salt

Hand-mined rock salt with naturally occurring minerals, the clean, mineral-rich canvas for the blend. For the man who was told to cut salt and wants to season smarter instead.

Is this for you?

• You push hard all day and want your food to push back in your favour.
• Your training is serious and your plate should be too.
• You want a seasoning that does not taste like a supplement.

Use it for: eggs on sourdough, avocado toast, grilled chicken, tofu, paneer tikka, protein bowls, cucumber-mint salads, roasted nuts, makhana, sprouts, soups and roasted vegetables.

Label: Himalayan pink salt, black cumin (Nigella sativa), kaunch (Mucuna pruriens), ashwagandha, gokharu (Tribulus terrestris), holy basil, shilajit, cinnamon, safed musli, black pepper. Iodine added. Per 2 g serve: sodium 376 mg.

Still salt. Just smarter.

Honest note: Bamboo Salt is a cooking salt. Vedic and Vital are seasoning salts and still contain sodium. Enjoy them as part of a balanced diet. If you have been advised to restrict salt, please speak to your doctor first. We would rather you ask than guess.